Lunchtime catchup with the Hokie Club
Billy Ray sat down with both Brad Wurthman and Evan Massengill from the Hokie Club to dive into some of the incredible initiatives ran recently. These initiatives include the cardboard cutout campaign, pledge per touchdown, and Virtual 5k from earlier this year! These campaigns have seen incredible success and have opened up opportunities to find new paths to redefine engagement and expand on these initiatives in other sports for years to come.
We also talked through some of the work done with the Virtual Sell Out of Section 5 powered by you all (Thank you!) and a recent campaign through VT Scoop that raised over $10,000 over this past weekend. The Hokie Club is working to create a way to simplify future projects like these to ensure we can continue to ensure donors are able to capitalize on priority points and other incentives.
As always, GO HOKIES and Join the Hokie Club!