*Breaking* 28 Virginia Tech football players sign NIL contracts with Triumph NIL

Group of student-athletes to represent Triumph as part of a $300,000 agreement

Triumph NIL, a subsidiary of Hot Route Brands, today announced the signing of 28 Virginia Tech football players to Name, Image, Likeness’ (NIL) contracts worth a total of $300,000. Triumph, a NIL sports marketing agency, develops custom partnerships for collegiate student-athletes with members of the business community, supporters and fans. The group specializes in building meaningful business relationships that meet all NCAA compliance and State legal criteria.

“We are beyond excited that these gifted athletes are joining the Triumph family,” said Kelly Woolwine, Triumph partner and CEO. “We are extremely appreciative of the trust they have placed in us.”

“Each and every one of these student-athletes has done a remarkable job of creating a valuable brand for themselves. Our clients are especially excited to have this caliber of individuals represent their businesses and philanthropic causes. Without a doubt, the Hot Route and Triumph families are building some awesome momentum.”

As part of the agreement, participating student-athletes will leverage their NIL rights to promote company business and philanthropic initiatives through a variety of personal appearances, content development programs, social media posts and live events. Individuals will be compensated for their NIL rights in a compliant manner, within the laws of the Commonwealth of Virginia.

Athletes joining the Triumph roster include:

• Connor Blumrick
• Jason Brown
• Chamarri Conner
• Drake De luliis
• Silas Dzansi
• Grant Wells
• Josh Fuga
• Nick Gallo
• TyJuan Garbutt
• Jaylen Griffin
• Jesse Hanson
• DJ Harve
  
• Jalen Holston
• Keonta Jenkins
• Johnny Jordan
• Jaden Keller
• Mario Kendricks
• Keyshawn King
• CJ McCray
• Kayden Moore
• Peter Moore
• Brion Murray
• Cole Nelson
• Nasir Peoples
• Norell Pollard
• Dorian Strong
• Alan Tisdale
• JR Walker

Triumph is ideally positioned to help student-athletes navigate the new and dynamic NIL landscape, to direct corporate clients in identifying specific athletes and building compelling campaigns that drive real results, and to offer platforms for supporters and fans to champion their favorite Hokie athletes.