Building a Top-10 Virginia Tech | Brad Hobbs on the Next Chapter of Hokie Athletics

Sons of Saturday recently spoke with Brad Hobbs, Chair of Hokie Ventures. The discussion focused on Virginia Tech Athletics' path to becoming a consistent top-10 program. Hobbs touched on the pursuit of James Franklin and the meaning behind "Invest to Win."

The conversation also covered new leadership under Brian White and Hokie Ventures' role in the changing business model. They discussed corporate partnerships, revenue opportunities, and the future of the apparel deal. Rising ticket prices and fan expectations were also addressed, along with what it takes for Virginia Tech to be a consistent contender.